Background

About Cedar Park

Cedar Park is a vibrant community situated on the northern border of Austin and just 17 miles from downtown.  We are named for an actual park that was a rail stop in the late 1800s and were incorporated as a City in 1973.  True to our namesake, Cedar Park now features 47 City parks and 22 miles of trails.  Today’s population within the City limits is close to 80,000 and Cedar Park is consistently ranked by the U.S. Census Bureau as one of the Fastest-Growing Cities in the Country.  We’re a bustling high-tech employer hub, too, with a median age of 34.2 years, 44.1 percent with a Bachelor’s Degree or higher and an average household income of $99,348. [Read more about Cedar Park]

A Strong Investment

The Austin Business Journal calls the Bell Boulevard District Redevelopment Project, “A game-changing project north of Austin.”

The Cedar Park community has shown strong support for the Project through various surveys, polls, meetings and a 2015 Bond Election in which 75 percent of voters approved transportation-related bonds including $20M for the realignment of Bell Boulevard.

The City has invested substantial resources into the Project. Thus far, more than $40M in public funds has been invested, and the City has acquired approximately 20 acres of property in the catalyst area.

Return rates for private investors are estimated at a strong ten percent (10%).

Project Phasing*

Roadway Realignment

The City of Cedar Park is currently in the design phase of realigning the roadway to create a more connected area for redevelopment to the west of the roadway.

Phase 1

Phase One entails the development of an initial 12 – 15 acres of mixed-use development. Currently the City owns 12.35 acres of this catalyst area. The Buttercup Creek Natural Area will also be developed in Phase One.

Phase 2

Phase Two entails the development of the remaining acres 25 – 28 acres to complete the 40 acres of mixed-use development.

See more maps & renderings

Our Ideal Partner

Our ideal master developer would possess the following:

  • Proven mixed-use development experience
  • Committed to project long-term
  • Shared Vision

What it’s Like to Work with Us

We work hard to maintain the following:

  • Entrepreneurial mindset
  • Strong political and community support for vision and successful implementation
  • Consideration of private sector motivators
  • Solution-oriented
  • Nimble

Bell Boulevard District Design Principles

Walkable

Connected

Compact

Flexible

Variety

Themed

Request for Proposals

The City is using a two-step process customarily used with P3 projects where the first step requested firms’ qualifications and the second step invites those shortlisted firms to submit detailed proposals. The table below shows the anticipated procurement schedule.

 

Issue Request for Qualifications (RFQ) May 21, 2018
Pre-Submittal Workshop 8:30 – 10 a.m. May 30, 2018
Deadline for Question regarding the RFQ 2 p.m.
June 15, 2018
Qualification Statements Due 2 p.m.
July 9, 2018
Release Request for Proposal (RFP)
(Invitation-only)
September 4, 2018
Last Day for Proposers to Submit Written Questions October 2, 2018
Mid-Point Meeting with Proposers (optional) October 3, 2018
Deadline for Proposal October 23, 2018
Release Request for Detailed Proposals (RFDP)
(Invitation-only)
Respondent A
Respondent B
November 8, 2018
Deadline for RFDP November 26, 2018
Proposer Interviews December 10 & 11, 2018
Authorization to begin exclusive negotiations with
RedLeaf Partners, LLC
January 10, 2019
Begin Negotiations (anticipated) January 2019
See RFQ Document Archive

Strategic Partners

Interested in developing in the Bell Boulevard District?

Katherine Caffrey, Assistant City Manager

The conceptual imagery shown here is what the Bell Boulevard redevelopment could look like. Visuals such as these are referred to as “potentials”—they are not intended to be literal interpretations of what the project will look like.