Meet RedLeaf

RedLeaf is the City of Cedar Park’s Master Development Partner for the Bell Redevelopment Project.  As a Master Developer and partner with forward-thinking public entities such as cities and educational campuses, RedLeaf is known for creating vibrant, amenity-rich mixed-use communities.  RedLeaf’s developments in Central Texas include serving as the:

  • Master developer and partner with Austin Community College in a public-private partnership for the redevelopment of Highland Mall in Austin
  • Co-developer for La Frontera Plaza in Round Rock
  • Master developer for the City of Austin Planning and Development Center in Highland

Prior to forming RedLeaf, Founder and Principal Matt Whelan was responsible for the $2 billion Mueller Redevelopment while working for Catellus Development Corp.

Click here to learn more

Design Book

The Design Book establishes a robust set of requisite design criteria that will guide future development to provide for high standards that meet the community’s vision. The development standards and design guidelines have been developed to promote a cohesive and high-quality development that achieves the community’s vision for this strategic part of Cedar Park. They are intended to guide new development within the District so that they promote connectivity, activity, and livability within the District.

View the Design Book

Interested in developing in the Bell District?

Contact RedLeaf at 512-472-5003