Frequently Answered Questions

General
The Bell Boulevard Redevelopment Project is a public-private partnership (“P3”) between the City of Cedar Park and RedLeaf. In this partnership, RedLeaf will serve as the master developer. In this structure, the master developer is responsible for all aspects of the project and has direct accountability to the City of Cedar Park for executing the community’s vision for the project.
During the 2014 Comprehensive Planning process “Imagine Cedar Park”, we consistently heard from numerous residents a desire to see Bell Boulevard revitalized, and a desire for a unique destination in Cedar Park that could be somewhere “special” to go. The Bell Boulevard Redevelopment Master Plan sought to address both of these concerns.
Economic Vitality: Create an economically vibrant corridor and energize the greater Cedar Park region.
Generate Return on Investment: Generate return on investment for the City of Cedar Park and private businesses.
Work with Natural Assets: Work with natural and historical assets to define a more pleasant human experience.
Maintain Mobility: Maintain mobility and accommodate traffic levels.
Gain Support: Gain support from affected stakeholders including landowners, developers, and business owners.
Community Identity: Solidify what the identity of Cedar Park is through the master planning process.
Design of the Bell Boulevard Redevelopment Master Plan: The Bell Boulevard Redevelopment Master Plan was a collaborative initiative that was led by Design Workshop, an urban design firm, from 2014 to 2015.
Community Input: The interest level from the community about the Bell Boulevard Redevelopment Project is the highest for any City project in Cedar Park history. Beginning in 2014 and running through 2019, the City embarked on a robust public engagement process that included multiple large public workshops, numerous small stakeholder meetings and presentations to targeted groups. Collectively, more than 2,000 people attended these events, marking the highest participation level for any project in the history of Cedar Park.
High attendance at these events and enthusiastic participation were the results of this engagement campaign that also included targeted outreach via direct e-mail, social media posts, project update videos, a dedicated project website and extensive media relations that resulted in widespread news coverage to reach many more thousands of people.
As construction in these areas continues, the City will be focused on the design and construction of the City’s new park and library within the development.
Bell Boulevard Redevelopment Project
- High-density residential units, some with ground-floor retail
- Individually-owned urban brownstones
- A new Public Library
- Retail, restaurants and other commercial uses
- Professional Office
Community Benefit
Vibrant Location for Business: The Bell Boulevard Redevelopment will enable business revitalization in the core of Cedar Park. While other parts of Cedar Park have experienced tremendous development and growth, data has shown that this area is currently the only part of Cedar Park that has seen sales tax revenues decline in recent years. Sales tax revenues help offset the City’s reliance upon property taxes to fund City services and projects. With this redevelopment, the area will be revitalized and become a destination for businesses to relocate – a central location with unique amenities – where they can create a vibrant business environment and thrive.
Tax Base Benefits: This project is a long-term financial investment for the City of Cedar Park.
The total investment of new buildings and infrastructure at final buildout of the Bell Boulevard Redevelopment Project is expected to be approximately $350 million in today’s dollars – the vast majority of which is private funding. This will generate a significant increase in taxable commercial property values compared to the existing taxable property values in the area.
Public Library: Bell Boulevard will be home to the new City of Cedar Park Public Library. This new library will be a welcoming facility for a variety of patrons, adding new space for an expanded library collection, new rooms to support meetings and events and new services to expand the digital services offered by the library. There are currently more than 333,000 visits to the public library each year, and it is anticipated that number will only grow in the new facility.
Open Space: The redevelopment opens access to the Buttercup Creek Natural Area and Cluck Creek, an area currently inaccessible to residents.
Pedestrian-friendly environment: The streets in the project are designed to maximize the walkability of the district to expand pedestrian-friendly options in Cedar Park.
Timing
Redevelopment projects of this scale and complexity take significant time to complete. All phases of the project will be completed in approximately in 15 years, depending on market conditions.
Financing Bell Boulevard
The vision for the Bell Boulevard Redevelopment Project is to create a unique, vibrant, central district for Cedar Park. A project of this magnitude contains many features that add significant and nonstandard costs to the redevelopment such as above-the-norm design standards that exceed what currently exists in Cedar Park, along with structured parking, enhanced street design that prioritizes the pedestrian experience and urban-style buildings in high market demand for the area. With current market conditions, no developer would construct a project of this scope and community vision without public financing. This development will be the first of its kind for Cedar Park.
Bell Boulevard Realignment
Community Engagement Process
High attendance at these events and high levels of participation were the results of this engagement campaign that also included targeted outreach via direct e-mail, social media posts, project update videos, a dedicated project website and extensive media relations resulting in widespread news coverage that reached many more thousands of people.
Additional community engagement opportunities will come when planning for the new Park and Library get underway.
Similar Development Projects

Below are similar projects across Texas. All are unique to their community, just as Bell will be unique to Cedar Park.
Our specific geographic limitations and opportunities, travel patterns, transportation systems, community culture and other factors are all taken into account in the planning of this project.